Social Media Marketing & Management Fife
Social Media Marketing experts in East Scotland
As a business, it is very hard to generate new genuine leads or sales, and social media marketing is fairly easy to get wrong. There are lots of reasons for this, but most of this is down to the way that social media platforms design their marketing tools, and the fact that most people do not want to be sold something on these platforms. Social media marketing has developed into more than simply posting your products- there is so much more that you need to think about.
If you are looking for social media management in Edinburgh or Fife then you need somebody who knows the true value of social medial platforms.
Our Social Media Marketing Services
Social Media Management
Social Media Management Fife wide is just about posting things every so often, right?!
Your social media platforms are actually about creating a robust brand that resonates with your potential customers. Our social media team will listen to you to discover what your brand means to you, research and get to know who your audience might be, then implement a content strategy that works.
Paid Ads & Remarketing
Paid ads and re-marketing campaigns are a very cost effective way to get your brand out to the world. It is a little more complex than hitting the ‘boost’ button.
Your ads need to cater to a niche, targeted audience, and those who are already showing interest in what your business provides. Whether you are just starting out, or you’re looking to grow your existing customer base, our team will create a strategy ideal for you.
What is Social Media Good For?
It can be extremely hard to make lots of sales through social media from those who are new to your page, or are cold to your ideas. In saying that, Social Media is essential to almost all modern day businesses. So here are a few reasons why you should invest in social media management in Fife & Edinburgh.
Social Media management is an essential for a businesses in respect to building, maintaining and showcasing your brand, selling the story behind your products and gain the trust and respect of your audience. Through this ‘story telling’ you will then start to increase sales & revenue.
Take an example- you are looking to sell clothes.
Go and try putting up a picture of a dress and try selling it. It will just become drowned in a wave of other brands, and if you throw ads money at it, you may or may not get some bites. Most of the time you end up wasting your money. But if you focus on showcasing your brand, engaging with your existing customers, telling the story of this amazing dress and building a community (without overtly selling anything) you will quickly see that Social Media can be a source of revenue and custom.
Once the brand is robust, and potential customers see that you are the real deal, when you put that same picture of a dress you will make sales. So while social media can actually drive sales- you must start by building trust & respect.
Once you have built the community and represent what your brand is, then new customers will come to you.
Social Media ads can be a huge drain on your resources but with the right ‘know how’ they can make a huge difference to your impressions and revenue.
Whether you have a product or service based business, the rules around social media management are the same; it is about identifying a niche and planning your ad campaign rather than simply boosting posts.
By far, the most effective social media marketing campaign that your business can run is a remarketing campaign. This is marketing to customers who have already found your website online. This is done by tracking customers on your website and remarketing content about your business, services or products. What makes this particularly effective is the fact that you’re marketing to ‘warm leads’ – people you know are already interested in what you provide.It makes conversion easier and means that your return of investment is dramatically higher than alternative campaigns.