SEO is often broken down into two parts: Content & Backlinks. If you are new to SEO, imagine it like this: On page SEO, like a well-designed website & writing good keyword optimised content, is like building yourself a space shuttle. Pointing links to that content is like putting fuel in the rocket and turning on the ignition. Links are what really does fuel the rise in rankings in many cases. Constantly, there are debates about the impact links have on your SEO but they never fail if you build your shuttle correctly.
The people who do your SEO outreach and web link building in Scotland need to be: people you trust, extremely knowledgeable, experienced, highly recommended and can demonstrate quality white-hat links. We at SEOFife are all of those things. And we can prove it.
White-Hat, Quality & Relevant links
We absolutely believe that a robust long-term strategy is the best way forward for our link building services in Scotland. After all, we all know what happens to castles that are built on sand. Although there are many ways to get quick results, they may not last or could end up damaging your websites viability indefinitely.
For those who do not understand the terminology, ‘White-Hat’ refers to ‘good SEO’, or SEO that follows the guidelines of conduct google has set out, and ‘Black-Hat’ which is outright contradictory to what Google is trying to achieve (Gray hat in the middle). Black-hat often refers to websites that are designed to confuse or manipulate the Google Ranking algorithm. Charles Floate is defiantly a very interesting voice for Black-hat SEO practices. To gain Black-Hat links would be to create a PBN (some argue it is gray hat), hacking into other websites and spam links, cloaking links to appear different to search engines and creating invisible links on a page. All could get you unindexed, removed from Google or given a penalty. Moz has a great article for learning about all types of mischief.
White-hat SEO link building is always either content driven (guest blogs, content creation & outreach, broken link hunting etc..) or links gained organically through relationships between webmasters. To us, it is about writing interesting, shareable content that gives value to those who are to attribute you a link. You can find out more information about SEO Outreach via our very own link building blog post.