Capital Cooling Case Study

Starting work with Capital Cooling was a challenging experience that has really put our skills to the test. We had never worked with a company on the size and scale that Capital Cooling were. Although challenging, the project has given us a real sense of accomplishment and Capital Cooling are now one of the companies that we are most proud to say we work with.

 Capital Cooling is one of the biggest commercial refrigeration companies in the UK and when we first met the company they were on the road of recovering from a downturn. Capital Cooling were interested in some SEO support to help boost their online sales and boost sales calls.  

The Results

Throughout the first couple of months, we have started to see some fantastic improvements in the traffic and online sales. Before we started working on the website, Capital Cooling traffic was experiencing a free-fall and started to loose ground on a number of key search results. After working on optimizing the Meta information and page content (including internal linking) we started to see these key pages shoot back up in the rankings – Capital Cooling is now in the top for ‘Multidecks for sale’, along with many other huge key terms. Many second, and third page results are now first and seeing traffic. Not only that, but the first page results are even higher and attracting more clicks. See the results below from July 2018.

As you can see the website is seeing significantly more traffic and making more sales- Capital Cooling are quickly becoming the biggest commercial refrigeration company in the UK.