Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization, and is the process of optimizing your site for a search engine (duh).
We say search engine, but we mainly mean Google. After all, Google is the kingpin here (sorry Bing and Yahoo, but you guys can’t compete with 3.5 billion daily searches).So why should you be interested in our SEO services? Well, because SEO is possibly the most powerful type of marketing that your company can invest in.
Companies that have invested heavily in SEO always dominate their industries online, whilst companies that still rely on T.V, newspaper and radio adverts need to step out of the dark ages and embrace the future.But what makes SEO so darn powerful? Well, we’ve outlined a few points that will hopefully convince you that our SEO services are well worth your time:
Initially, SEO might seem slightly overpriced, and we understand that shedding out several hundreds (or thousands, if you choose one of the REALLY delusional agencies) of pounds of your hard-earned cash every month can be a little bit daunting. But in terms of return on a return of investment, there are very few marketing strategies that can boast the same results as SEO. Sure, you could pay £50 per week for an ad in the local Fife newspaper that could potentially reach a few hundred people in your area. But the majority of people reading the newspaper probably won’t be looking for your services, and won’t give your ad a second thought. Plus, as soon as you stop paying that £50, your ad is gone. Get your SEO strategy right and it will be the difference between doing ‘ok’ and ‘blowing up’ (figurately).
The great thing about SEO is that not only are you targeting people who are specifically looking for the services that you provide in your area, but the results are permanent (provided that the SEO work that has been carried out is quality). A much wiser investment, in my opinion, don’t you agree?
Getting to the top of the search results requires a huge amount of work, which involves projecting your brand across the internet, building the authority of your site and making Google recognise the quality and relevancy of your site. This is done through high-quality content and link building. But when you finally make it to the top of those search results, the benefits are endless. One of the biggest advantages of appearing at the top of the search results is that it increases the trust of your website and brand.
When searching online, we tend to favour the websites that appear towards the top of the results far more than websites that appear on the second or third page of the results. Ian discusses this topic brilliantly in his blog post here. So if someone is typing in queries related to your industry and your website consistently appears amongst the top 5 results, how do you think this will affect their perception of your business? (hint: very positively!)
Although getting your website to appear amongst the top 3 results for all queries related to your industry will help to drive a large proportion of the monthly searches to your site, there will always be some searchers who decide to click on other search listings for whatever reason. So is that a wasted opportunity? Far from it, actually.
Even if someone doesn’t click on your listing, the mere fact that your website appeared near the top of the results for the query that they initially searched for is hugely beneficial, because now your brand has become associated with this query. And if your brand consistently appears at the top of the results for several searches within your industry…that’s even more brand awareness. This is just one of the many ‘intangible’ benefits that SEO can provide your company.
Easy to track
Have you ever tried to track how many people that listened to your radio ad ended up buying your product? Unless you have access to every single radio in Fife….it’s pretty difficult. The same can be said of T.V adverts, and don’t even get me started on newspaper adverts. But when it comes to SEO, we have incredible insight into the data related to the traffic that your site receives. Where they came from, where they are located, how long they spent on each page, how many pages they looked at…all at the click of a button.
But we don’t just look at this data and feel chuffed with ourselves. We use it to plan our next move, as any good strategist should. This information is invaluable when it comes increasing your conversion of customers and increasing your ROI (Return of investment).
Our SEO Services
We provide SEO services to a variety of companies across Fife, but what separates our SEO work from the rest? We’ve outlined a few key points below:
Although we’re the SEO company, our work starts (and ends) with you. In order for us to establish an online presence for your business, we have to fully understand what makes you tick. We pride ourselves on taking sufficient time to understand your goals, needs and desires, and then creating an actionable plan with you which can help us to move forward together.
Although the internet is overflowing with more content than ever, very little of it is actually worth consuming. But the companies that spend time creating quality content will continue to dominate the search results for all queries related to their line of work. This is why we focus so much on creating rich, quality content that is related to your industry and will help to drive traffic to your site.
But what is ‘quality content’? Our aim is to create better, more useful and more descriptive content than all of your competitors. This will help Google to favour your website in the search results.
We are also honest, open and transparent about the way we do business. There are WAY too many SEO companies that will spam a couple of low-quality links and add a couple of words to your website then post you an invoice. The problem is you are paying for 3 or 4 hours work max and getting no results. Nothing will get past you with a monthly analytic report and the odd email when something special happens.
SEO isn’t just a tap that you can turn on once a month. Truly effective SEO has to be part of an ongoing holistic service that helps to build up the authority and quality of your site over time. We don’t just go full throttle for a few months then put our feet up and pat ourselves on the back. We work closely with our clients across Fife to ensure that once the SEO work begins, it doesn’t slow down.
So there are a few reasons why the SEO services that we provide are worth your time and investment.
If you are a business owner in Fife looking to start harnessing the power of SEO, get in touch with us to find out more about our services.